Saudi Ladies Will Drive, Yet Not Fundamentally Purchase Brand New Cars
DUBAI, UNITED ARAB EMIRATES – What’s your ideal vehicle to push?
Saudi ladies are asking that concern following the kingdom announced that females could be given licenses and become permitted to drive when it comes to very first time.
An Arabic Twitter hashtag women that are asking automobile they wish to drive currently had significantly more than 22,000 reactions on Thursday. Some users shared images of black colored matte luxury SUVs. Others teased with images of metallic candy cars that are pink-colored. A few shared images of cars encrusted with sparkly crystals.
Automobile manufacturers see a way to rev up product sales in Saudi Arabia if the decree that is royal into effect next June. But any gains are usually gradual because of a mixture of societal and financial facets. Ladies who have to get around currently have automobiles driven by chauffeurs. And several ladies have not driven in years, meaning the next revolution of purchasers may be the young.
That did not keep Ford and Volkswagen from attempting to make the absolute most regarding the minute. They quickly circulated adverts on Twitter congratulating women that are saudi the proper to drive. Saudi Arabia was in fact the country that is only the whole world to still bar females from getting driving.
American automaker Ford’s advertising revealed just the eyes of a lady in a rearview mirror because of the terms: “Thank you for visiting the motorist’s chair .” German automaker Volkwagen’s advertisement revealed two on the job a controls with intricate henna designs regarding the hands with all the terms: “My change.”