Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Even Revel’s Facebook page bears their slogan that is new Wanted

Oahu is the very first good news since Atlantic City’s latest casino exposed: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every-where within Revel Casino-Hotel.

New Campaign Working

With its seemingly obvious ‘Gamblers Wanted’ campaign including a massive sign plastered close to the front side regarding the casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is away because of the Atlantic Ocean tides, and a more approachable ‘come on in and spend your hard earned money’ strategy is working for them.

Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.

‘we think the July results clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos is wanting more gamblers; the numbers for every one of the beleaguered gambling town’s casinos continued to freefall, with a nearly 4 percent fall in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The sole other casinos that showed gains besides Revel were Borgata, up 19 per cent, and Resorts Casino Hotel, having a 6 percent jump compared to year that is last.

Holiday Helpers

Helping the July figures, evidently, was the July Fourth holiday tourist influx. Officials say there was a nearly 7 percent rise in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they say 7 % more visitors stopped during the given information centers that surround the Atlantic City Convention and Visitors Authority.

And despite the phone call for those prepared to wager, it appears that at final Atlantic City’s efforts to mimic exactly what has worked for years in nevada namely, non-gaming draws like headliners, retail and fancy restaurants might be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.

‘There ‘s no doubt that special events in Atlantic City are a major draw for tourists,’ stated Jeffrey Vasser, president for the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while putting 40,772 room nights and $64 million in convention spending that is ancillary the coffers of hotels, casinos and retail.

Of course, while one good month is nice, for a property like Revel that has been plagued with bad numbers since it opened just 15 months ago, an ongoing winning streak will probably be necessary to convince investors that the worst is over. To that end, Hartmann says there may well be more of these promotions that are incredibly creative after Labor Day.

‘We’re reasonably confident that we are able to keep the market share numbers,’ Hartmann said, hedging his bets.

The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new interim that is( CEO in Hartmann. He says the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ variety of home.

‘We are deeply grateful that many Atlantic City gamblers are giving us a 2nd chance,’ Hartmann stated.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons utilizing the name that is same took home $1 million following an Ohio casino mistake

Whenever Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing ended up being televised and plenty of local news were on hand to get a glimpse of the winner. The announcer drew the name that is winning said:

‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’

You Profit! No, Wait, YOU Win!

It had been the moment of a life time for Kevin Lewis, who had been in attendance that night. He had been there with his fiancée, and the two began to celebrate, collecting the giant check and accepting the adulations of the adoring crowd.

And that’s about when the casino knew they had a problem that is major their hands.

Kevin Lewis, as it turns out, isn’t exactly a name that is rare. And while one Kevin Lewis ended up being within the crowd during the casino, another one had been watching on tv, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.

After the presenters realized that they had been awarding the prize to the wrong man, they conferred with casino officials in order to make a decision on how to handle it. There were certainly plenty of options available to them: only the rightful winner ‘deserved’ the cash, and several such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or almost nothing.

But the Horseshoe chose to just take another approach. Rather than result in the men worry about which one could ultimately receive the prize, they merely awarded two million dollar prizes instead: one to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino manager that is general Kline in a statement. ‘So in keeping with our commitment to perform some thing that is right our visitors, Horseshoe awarded a $1 million prize to each of the guys.’

The ‘correct’ Kevin Lewis hasn’t had comment that is much the specific situation, and their prize cash was never ever actually in question. But the Lewis who showed up during the casino that night is grateful that luck was on his part.

‘When I heard my name I said, ‘God finally gave me a big victory,” Lewis told neighborhood television station WCPO. He later attributed his win to simply ‘being within the right place at the best time.’

Six Degrees of Separation

Incredibly, the two champions have lot in common. Not only do they share a name and play at the exact same casino, nonetheless they both live in the city of Cincinnati, are both in their 50s, and are both engaged to be married making the mix-up even more bizarre.

One of the principle reasons for a casino being therefore generous in a situation such as that one is certainly to generate some good PR, therefore the Horseshoe could be the big winner on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.

Caesars Entertainment Misses A place in Macau

There will not be any Caesars Entertainment casinos in Macau

In what may have seemed like an odd move for the huge casino conglomerate that is among the few without existence in Macau the most lucrative gaming destination on earth Caesars Entertainment Inc. offered down its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week. a developer that is asian paid $438 million for the home, and it should officially change hands by the end of the year.

The questions that are big, why?

No License to Deal

it might revolve around Caesars’ ability to secure a gaming license; or lack thereof.

The casino giant purchased the greens area back 2007, for $578 million, then called the Macau Golf program, looking to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the decade that is past. Nevertheless, it had been perhaps not to be, and in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and something they’ve been nevertheless paying for. Caesars had been also provided a Wynn Resorts sub-concession back 2006, but nixed the ability; a move that was obviously a bad one looking back, Loveman admits.

The problem lies in the truth that the Macau federal government has cut off issuing any gaming that is additional beyond the prevailing six concessions and sub-concessions, so Caesars form of shot on their own within the base by not using the Wynn deal if they could. Never having themselves presented a credit card applicatoin back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment at that time does not have any second possibility to enter into probably the most profitable gambling region on the planet now; an unfortunate reality for the company that holds the highest long-term debt load of any casino conglomerate available to you: a whopping $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.

Internal Rebranding

Caesars is busy doing some major business that is internal: it’s spinning off its nevada Planet Hollywood casino, its interactive gaming business (the company’s WSOP-branded on line poker is next in line to introduce in Nevada) and a fully planned Baltimore casino into a separate business that are majority-owned by the parent.

Clearly, buying and offering property for the profit is also not just one of Caesars’ decision-making skills that are best either; the business took a $101 million write-down on the land, which they’d called Caesars Golf, if they use it the market this past year, and even that leaves them $40 million in the red, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in proceeds from the sale to pay their debt down.